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When I made the decision to self-publish I was not prepared for the intense and consistent work that would follow clicking the “publish” button.  As soon as my first book went “live” I became my manager, agent, editor, formatting and layout rep., cover designer, PR person, secretary and personal assistant.  Unfortunately writer, the one title that matters most, is missing from the list.

With that said, if given the opportunity, would I do it again?  YES!  However, I would opt to learn some things before hand as opposed to during or after the fact.  With better preparation, free promo’s, marketing and reviewing would have been done 30-90 days before hand.   I also would have researched Amazon genre categories better, taken steps to create or purchase a better book cover, and ensure that my author website was up and functioning even before having my work published.

These items may seem like common sense or even no big deal, but they are in fact things that can make or break the success of your project.  For instance, if I had effectively created a buzz for my book Prompts, Poems & Practical Advice for writers I wouldn’t have had to start from ground zero once it was available.  In hind sight, I could have provided ARC copies to local writers groups that I am familiar with.  I could have created promo book marks with my author website on them as well as a reminder to “Read, Rate & Review” on Amazon.  I also could have utilized the many functions available to authors on sites like GoodReads.  Or donated ARC copies to writers’ conferences and book festivals as prizes or goodie bag stuffers (same thing with the promo bookmarks).

Now my “Should’ve” list doesn’t specifically address the writing part of writing, but it is a big factor.   As a result of poor planning I am now stuck in the business functions, because I did not do enough of them beforehand.  If I had handled marketing, website & platform building earlier, I would have more time to dedicate to writing and even editing upcoming projects now.  But I have learned from my mistake and going forward I will be sure not to put the cart before the horse.

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About this posts author: 

Tesa Colvin is an Author, Escape Plan Clarity Coach and Business Development Strategist. She coaches passionate solo-prenuers, who desire FREEDOM and SUCCESS in their business and lives. 

Through tailored coaching and strategy sessions, she helps entrepreneurs not just set goals, but develop effective plans that help them to be and stay focused and empowered as they build and monetize their business. Tesa’s mission is to FREE entrepreneurs from the self-sabotage of trying to do it like everyone else, by encouraging and empowering these DREAMERS to focus on their own vision and version of success.

And when she’s not helping people find success their way, you can find her tucked away in a quiet space creating words, worlds and characters, or having a Michael Jackson sing off with both her teen daughters while her husband and 2 fur babies watch in horror. 

You can Friend her on Facebook, tweet with her @BorrowMyMBA, or send her an email via info@borrowmymba.com.

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